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A Project On Digital Marketing PDF Free Download
A Study On Digital Marketing And Its Impact On Revenue Generation
Theoretical Background Of The Study
To begin with, as a part of the curriculum, a summer internship program was to be conducted for a period of two months.
Given a choice one was allowed to choose the field in which he/she was interested.
As my interest and curiosity were in online or digital marketing, I chose to work with a start-up company named Skynet Creations, I chose the start-up company because with a start I can explore myself and why digital marketing.
Because it is a booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learned every aspect of digital marketing including (the business development process, content writing, and social media) Marketing practices have dramatically shifted with the rise of social media and the proliferation of devices, platforms, and applications.
Your prospective and current customers are trying to communicate with you, and you can listen and respond faster, and with more personalization than ever before.
This shifting environment presents new opportunities and challenges for marketers. With digital marketing, it’s easy to fall behind.
Digital marketing equips you with the tools you need to assess your organization’s social media and digital marketing strategy and helps you identify areas of improvement.
Useful for individuals from small- to medium-sized businesses who want to use new media as a vehicle for growth.
Organizations are leveraging digital marketing methods for successful marketing strategy implementation inbound marketing through publishing content online in the form of portals, podcasts, e-journals, online campaigns, social media marketing, search engine optimization, and outbound marketing including email marketing and others.
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing,
social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace.
Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), call-back, and on-hold mobile ringtones.
Recent Trends in Digital Marketing
Technology continues to advance at a rapid pace, so of course, some of these trends are focused on technology.
However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again.
While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology.
The growth of online content has given consumers more power.
They are no longer a passive party when it comes to learning about products.
They’re not waiting for you to tell you how great your products are.
Instead, they’re going out and doing their own research. So, you have to offer them something more than information.
With the explosion of smart speakers and voice search in recent years, you’d be forgiven for thinking that “readable” content is more important than visuals and design these days.
Increased data collection and advancements in technology have already had a huge impact on the level of personalization that is possible and on what consumers expect from their interactions with brands.
SERP Position Zero & Featured Snippets
SEO will continue to be an important aspect of digital marketing as we move into 2020, but we’re now seeing one of the most major shifts in the SEO industry in the last decade.
With the growth of mobile and voice search, people are changing the way they use search engines like Google.
Being number one in the search engine result pages or SERPS is no longer necessarily the primary goal your business should be aiming for.
This on-SERP information may appear in various places, but the most sought-after position is right at the top of the page, before the organic listings.
This position has been dubbed “position zero”.
As it’s often the only information that a searcher will view, it’s highly coveted.
Over 60% of search results returned by Google now position zero search results.
We’ve already seen huge advancements in AI over the last few years, and a great increase in the number of businesses using AI-powered technology and automation to assist their marketing efforts.
AI is one of the major technologies behind voice search and smart assistants.
It’s also made chatbots possible, which are now popping up on more websites than ever before.
AI technology and automation are helping to take some of the grunt work out of marketing so brands can concentrate on strategy and crafting a fantastic customer experience.
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A Project On Digital Marketing PDF Free Download