Logo Design Complete Book PDF Free Download
The symbol for Claude Neon represents the philosophy of boldness coupled with good design. It incorporates 5 different abstract shapes emanating from the letter “C”, 6 colors are used singly and in every possible combination, giving a total of 90 different logo symbols for use on the various company applications, such as trucks, stationery, calling cards, billboards, brochures.
The 90 variations are used at random and are not coded to divisions or job functions. Reproduced here are only 5 of the 90 variations. “A symbol as big, and colorful-and chang ing-as the world of outdoor advertising itself.” For example, each of the company’s 100 salesmen is given personalized calling cards carrying 60 different versions of the graphic program.
The symbol embraces the merging of major Claude Neon subsidiaries into one Canada-wide communications service group. The companies adopting the name Claude Neon Industries Ltd., are E.L. Ruddy, Universal Signs, Posters Ltd., are E.L. Ruddy, Universal Signs, Posters Ltd., Outdoor Advertising Sales Ltd., and Market Place Advertising. These subsidiaries will be combined with the parent company’s existing operations, Canada-wide.
The main products of the new, combined company are electrical signs, billboards, painted bulletins, in cities and shopping mall kiosks.
President Could of Claude Neon, says the idea of a symbol with a multitude of variants may appear to be out-of-step with the more fashionable single identifying mark, but it works beautifully for our purposes.
The multi-logo-matrix is ever-changing, it tells the story that our products, the ads themselves, are also constantly different from one another and constantly changing”. Under the program, different variations of the logo will be used throughout areas that can be identified with the company name and symbol.
|No. of Pages||120|
|PDF Size||24 MB|
Logo Design Complete PDF Free Download