Beti Bachao Beti Padhao Logo PDF

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Beti Bachao Beti Padhao Logo

Beti Bachao Beti Padhao Poster

Beti Bachao Beti Padhao (BBBP) Scheme was launched on 22 January, 2015 to address the issue of decline in Child Sex Ratio (CSR) in the country along with related issues of empowerment of girls and women, over a life cycle continuum.

In the 15% Finance Commission period, the scheme is being operated/ implemented as a component of the Sambal sub-scheme of Mission Shakti.

The scheme, which was earlier operational in 405 districts, is now being expanded to cover all the districts of the country through multiSectoral interventions.

This requires horizontal and vertical convergent action with concerned Ministries/ Departments and other stakeholders at all levels, for policy and programmatic interventions, outreach, capacity building and communication.


Beti Bachao Beti Padhao scheme aims to achieve the following:

I.There is no provision for Direct Benefit Transfer (DBT) or creation of capital assets under the Beti Bachao Beti Padhao.

The scheme is primarily focused on creating behavioural and social change in the way the girl child is perceived across the country by informing, influencing, motivating, engaging and empowering all stakeholders.

It will encourage spending on activities that have ground impact through convergent action. Improvement in the Sex Ratio at Birth (SRB) by 2 points every year,

ii. Improvement in the percentage of institutional deliveries or sustained at the rate of 95% or above,

iii. 1% increase in 1st Trimester Anti-Natal Care (ANC) Registration per year, and iv.

1% increase in enrolment at secondary education level and skilling of girls/ women per year. v. To check dropout rate among girls at secondary and higher secondary levels.

 vi. Raising awareness about safe Menstrual Hygiene Management (MHM).

The Ministry of Women and Child Development (MWCD) is the Nodal Ministry and principally responsible for planning and implementation of the scheme.

This section will detail out the activities and steps to be carried out by different ministries at different levels of administration along with the defined strategy and broad indicative timelines.

The activities mentioned in the boxes are mandatory by nature, and districts must ensure compliance with these activities.

In adherence to the core Beti Bachao Beti Padhao strategies, and following the suggestive Beti Bachao Beti Padhao calendar, the activities to be undertaken by all Departments and Units under the Ministry, at all levels of governance are: CAPACITY BUILDING Beti Bachao Beti Padhao training and capacity building will take into account the needs and modalities of diverse stakeholders and will include the following: Orientation and Sensitization of:

► All State level and District Level committees, SHEW/ DHEW about Beti Bachao Beti Padhao, its goals, processes, tools and their respective roles in it.

► Front-line workers – AWWs, ASHAs, ANMs, SHG members on Beti Bachao Beti Padhao and their role in the activities and events for protection and promotion of girl child.

 ► CBOs, CMOs, doctors, nurses and other medical practitioners for their role and responsibility in ensuring strict enforcement of PC&PNDT Act and how to sensitize communities for the same.

► Officers in the District, Zila Parishad, District Level Centre for Women, District Legal Services Authority (DLSA), and other stakeholders like NGOs, pressure groups and interest groups.

 Teachers, principals, school boards, SMCs, DEOs and other school system-related personnel on the importance of the education of the girl child and their respective role in implementing Beti Bachao Beti Padhao at the school level.

► NYK, NSS, Bharat Scouts and other youth groups in their involvement role in the outreach and sensitization activities as per the Beti Bachao Beti Padhao calendar.

► Elected representatives (MPs, MLAs, PRI members and Ward members) on their alignment with Beti Bachao Beti Padhao and importance of girl child.

► Police officers, constables, and Judiciary on gender-sensitive justice that works for promoting the safety and security of the girl child and her ecosystem.

 ► Associations- Doctor’s Associations, Teacher’s Associations, Commercial Associations, Community-based Clubs (e.g. Rotary Club, Lion’s Club etc.) and others on sensitizing about the value of girl child and tackling gender-related issues community members on gender equality behaviour, by inculcating the pride of ‘Nari Shakti’ in everyday life and upholding the dignity of women.

 ► The media on gender-sensitive reporting.

► Children (girls and boys) and adolescents about their rights, entitlements, schemes and facilities available to them as well as their duties as responsible citizens.


Display of Guddi-Gudda Boards in GPs and public places to exhibit the number of girls born vis-a-vis the number of boys.

Awareness activities with parents/families to better understand the value of girls and their needs.

Positive reinforcements of daughters in the community as providers of old age security.

Encouraging reversal of boy/son-centric rituals and customs. Preparation of communication and IEC material for display and distribution in community and public places with high footfall.

National Girl Child Day to be celebrated by all stakeholders including local opinion makers, PRI members, MLAs, MPs etc. at District levels, led by the DCs/DMs. Pledge for protection, safety, value and education of the girl child may be adopted by Government of India and all government functionaries on National Girl Child Day every year.

 Organise awareness campaigns at grassroot level for gender equity and awareness generation to fuel the demand by women and girls for delivery of services under different schemes/programmes meant for them.


Inclusion of Local Religious/Spiritual Leaders in advocacy and community mobilization initiatives to boost the acceptance of such efforts by the community.

► Local Beti Bachao Beti Padhao Champions: All the efforts suggested above may be led by strategic involvement of local opinion and change makers who can set positive examples and serve as champions.

 ► Community support groups to reinforce peer sharing and learning, while local media can create pressure through culturally appropriate media coverage.

► DC/DM may reach out to MLAs, Parliamentarians, elected women representatives of PRIs and ULBs, girls/women excelling in the field of sports, education, entrepreneurship, etc. to serve as Local Champions of this campaign.

► Women and girls from different communities should be included in the participation and decision making on issues affecting their life and communities.

► Special efforts must be made to include men and boys on discussion around gender roles, gender-based socialization, division of labour within families and other issues like child marriage, gender-based violence and harassment.

► Specific campaigns like ‘Selfie with Daughters’ targeted at fathers with girl child.

► Organising monthly sessions of women’s/girls’ support groups in the local community centre.

► Bal Sabhas for mobilizing and bringing together adolescents for efforts to end child marriage, violence against girls and other related issues.

Language English
No. of Pages60
PDF Size2 MB

Beti Bachao Beti Padhao Logo PDF Free Download

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