Business @ The Speed of Thought Book PDF Free Download
Excerpt From The Book
The best way to put distance between your company and the crowd is to do an excellent job with information. There are more competitors today.
There is more information available about them and about the market, which is now worldwide.
The winners will be the ones who develop a world-class digital nervous system so that information can easily flow through their companies for maximum and constant learning.
I know what you’re going to say: no, it’s an efficient process! It’s quality! It’s winning market share and creating brands that are recognized!
It’s getting close to customers! Success, of course, depends on all of these things.
Nobody can help you if your processes aren’t efficient if you don’t care about quality if you don’t work hard to build your brand if your customer service is poor.
A bad business plan will fail however good your information is. And bad practice will spoil a good plan. If you do enough things badly, you’ll go out of business.
But whatever else you have on your side today-smart employees, excellent products, loyal customers, cash in the bank -you need a fast flow of good information to make processes efficient, raise quality, and improve the way you put your plan into practice.
Most companies have good people working for them. Most companies want to treat their customers well. Good, useful data exists somewhere within most organizations.
Information flow is the lifeblood of your company because it enables you to get the most out of your people and to learn from your customers.
See if you have the information to answer these questions: What do customers think about your products? What problems do they want you to fix? What new features do they want you to add?
What problems do your partners have as they sell your products or work with you?
Where are your competitors winning business from you, and why?
Will customers’ changing demands force you to develop new capacities? What new markets are appearing that you should enter?
A digital nervous system won’t guarantee you the right answers to these questions. But it will free you from the old paper processes so that you’ll have the time to think about the questions.
It will give you the data to start thinking immediately and to see the trends coming at you.
A digital nervous system will make it possible for facts and ideas to quickly surface from deep in your organization, from the people who have information about these questions and, it’s likely, many of the answers.
Most important, it will allow you to do all these things fast.
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Business and The Speed of Thought Book PDF Free Download